Your Privacy Policy Information

This privacy notice tells you what to expect us to do with your personal information.

Contact details
Email: hello@theballetdancer.uk

What information we collect, use, and why

We collect or use the following information to provide services and goods, including delivery:
 

• Names and contact details
• Addresses
• Purchase or account history
• Account information
• Website user information (including user journeys and cookie tracking)
• Information relating to compliments or complaints

We collect or use the following information for service updates or marketing purposes:
 

• Names and contact details

Lawful basis and data protection rights

Under UK data protection law, we must have a “lawful basis” for collecting and using your
personal information. There is a list of possible lawful bases in the UK GDPR. You can find
out more about lawful bases on the ICO’s website.

Which lawful basis we rely on may affect your data protection rights which are set out in
brief below. You can find out more about your data protection rights and the exemptions
which may apply on the ICO’s website:

• Your right of access - You have the right to ask us for copies of your personal
  information. You can request other information such as details about where we get
  personal information from and who we share personal information with. There are
  some exemptions which means you may not receive all the information you ask for.
  Read more about the right of access.
• Your right to rectification - You have the right to ask us to correct or delete personal
  information you think is inaccurate or incomplete. Read more about the right to
  rectification.
• Your right to erasure - You have the right to ask us to delete your personal
  information. Read more about the right to erasure.
• Your right to restriction of processing - You have the right to ask us to limit how
  we can use your personal information. Read more about the right to restriction of
  processing.
• Your right to object to processing - You have the right to object to the processing of
  your personal data. Read more about the right to object to processing.
• Your right to data portability - You have the right to ask that we transfer the
  personal information you gave us to another organisation, or to you. Read more about
  the right to data portability.
• Your right to withdraw consent – When we use consent as our lawful basis you
  have the right to withdraw your consent at any time. Read more about the right to
  withdraw consent.

If you make a request, we must respond to you without undue delay and in any event within
one month. To make a data protection rights request, please contact us using the contact details at the
top of this privacy notice.

Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information to provide services and goods are:

• Consent - we have permission from you after we gave you all the relevant information. All
  of your data protection rights may apply, except the right to object. To be clear, you do
  have the right to withdraw your consent at any time.
• Contract – we have to collect or use the information so we can enter into or carry out a
  contract with you. All of your data protection rights may apply except the right to object.
   

Our lawful bases for collecting or using personal information for service updates or marketing
purposes are:

• Consent - we have permission from you after we gave you all the relevant information. All
  of your data protection rights may apply, except the right to object. To be clear, you do
  have the right to withdraw your consent at any time.
• Contract – we have to collect or use the information so we can enter into or carry out a
  contract with you. All of your data protection rights may apply except the right to object.
   

Where we get personal information from
 

• Directly from you
   

How long we keep information

If you are an active customer, we will retain your information for no longer than one year after your subscription ends, or when you ask to remove it, whichever is shorter. If you do not choose to subscribe but you provide your contact details, we keep your information for no longer than a year. 

For more information on how long we store your personal information or the criteria we use to determine this please contact us using the details provided above.

How to complain

If you have any concerns about our use of your personal information, you can make a data protection complaint to us: Hello@theballetdancer.uk

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can
also complain to the ICO. 

The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane

18 August 2026 4
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint